diff --git a/locales/ja-JP.yml b/locales/ja-JP.yml
index 31b02821bf..e869f5b015 100644
--- a/locales/ja-JP.yml
+++ b/locales/ja-JP.yml
@@ -758,6 +758,10 @@ low: "低"
 emailNotConfiguredWarning: "メールアドレスの設定がされていません。"
 ratio: "比率"
 
+_ad:
+  back: "戻る"
+  reduceFrequencyOfThisAd: "この広告の表示頻度を下げる"
+
 _forgotPassword:
   enterEmail: "アカウントに登録したメールアドレスを入力してください。そのアドレス宛てに、パスワードリセット用のリンクが送信されます。"
   ifNoEmail: "メールアドレスを登録していない場合は、管理者までお問い合わせください。"
diff --git a/src/client/components/global/ad.vue b/src/client/components/global/ad.vue
index e340f846ee..8397b2229e 100644
--- a/src/client/components/global/ad.vue
+++ b/src/client/components/global/ad.vue
@@ -9,8 +9,9 @@
 	<div class="menu" v-else>
 		<div class="body">
 			<div>Ads by {{ host }}</div>
-			<!--<MkButton>{{ $ts.stopThisAd }}</MkButton>-->
-			<button class="_textButton" @click="toggleMenu">{{ $ts.close }}</button>
+			<!--<MkButton class="button" primary>{{ $ts._ad.like }}</MkButton>-->
+			<MkButton v-if="ad.ratio !== 0" class="button" @click="reduceFrequency">{{ $ts._ad.reduceFrequencyOfThisAd }}</MkButton>
+			<button class="_textButton" @click="toggleMenu">{{ $ts._ad.back }}</button>
 		</div>
 	</div>
 </div>
@@ -22,6 +23,8 @@ import { defineComponent, ref } from 'vue';
 import { Instance, instance } from '@client/instance';
 import { host } from '@client/config';
 import MkButton from '@client/components/ui/button.vue';
+import { defaultStore } from '@client/store';
+import * as os from '@client/os';
 
 export default defineComponent({
 	components: {
@@ -50,10 +53,15 @@ export default defineComponent({
 				return props.specify as Instance['ads'][number];
 			}
 
-			let ads = instance.ads.filter(ad => props.prefer.includes(ad.place));
+			const allAds = instance.ads.map(ad => defaultStore.state.mutedAds.includes(ad.id) ? {
+				...ad,
+				ratio: 0
+			} : ad);
+
+			let ads = allAds.filter(ad => props.prefer.includes(ad.place));
 
 			if (ads.length === 0) {
-				ads = instance.ads.filter(ad => ad.place === 'square');
+				ads = allAds.filter(ad => ad.place === 'square');
 			}
 
 			const lowPriorityAds = ads.filter(ad => ad.ratio === 0);
@@ -82,11 +90,23 @@ export default defineComponent({
 			return null;
 		};
 
+		const chosen = ref(choseAd());
+
+		const reduceFrequency = () => {
+			if (chosen.value == null) return;
+			if (defaultStore.state.mutedAds.includes(chosen.value.id)) return;
+			defaultStore.push('mutedAds', chosen.value.id);
+			os.success();
+			chosen.value = choseAd();
+			showMenu.value = false;
+		};
+
 		return {
-			ad: choseAd(),
+			ad: chosen,
 			showMenu,
 			toggleMenu,
 			host,
+			reduceFrequency,
 		};
 	}
 });
@@ -170,6 +190,10 @@ export default defineComponent({
 			margin: 0 auto;
 			max-width: 400px;
 			border: solid 1px var(--divider);
+
+			> .button {
+				margin: 8px auto;
+			}
 		}
 	}
 }
diff --git a/src/client/instance.ts b/src/client/instance.ts
index ad9e1a95fd..024ff1acbd 100644
--- a/src/client/instance.ts
+++ b/src/client/instance.ts
@@ -8,6 +8,7 @@ export type Instance = {
 		category: string;
 	}[];
 	ads: {
+		id: string;
 		ratio: number;
 		place: string;
 		url: string;
diff --git a/src/client/store.ts b/src/client/store.ts
index 376135a99d..1a3286554d 100644
--- a/src/client/store.ts
+++ b/src/client/store.ts
@@ -55,6 +55,10 @@ export const defaultStore = markRaw(new Storage('base', {
 		where: 'account',
 		default: []
 	},
+	mutedAds: {
+		where: 'account',
+		default: [] as string[]
+	},
 
 	menu: {
 		where: 'deviceAccount',
diff --git a/src/server/api/endpoints/meta.ts b/src/server/api/endpoints/meta.ts
index d170317f1c..26d9110ea9 100644
--- a/src/server/api/endpoints/meta.ts
+++ b/src/server/api/endpoints/meta.ts
@@ -509,6 +509,7 @@ export default define(meta, async (ps, me) => {
 		maxNoteTextLength: Math.min(instance.maxNoteTextLength, DB_MAX_NOTE_TEXT_LENGTH),
 		emojis: await Emojis.packMany(emojis),
 		ads: ads.map(ad => ({
+			id: ad.id,
 			url: ad.url,
 			place: ad.place,
 			ratio: ad.ratio,